[ BRAND HISTORY ]
I was born with pale skin and in particular suffered from sunburns.  However, I just couldn't get on with that particular smell and feel of sun protection products, thus often worked outdoors or played golf in the sun without any protections.

 
My wife has allergies and with her recommendation, I decided to use some of her mild cosmetics on my sunburnt skin. Basically, sunburn is a type of "burn", where condition remains "extremely dry" and "inflamed".  With this in mind, the mild gel-like cosmetics that I used stayed moist for longer, which in turn the condition of my skin has made drastic improvements.
 
A closer look revealed that cosmetics contained "artificial enzymes".  This was my very first encounter with artificial enzymes.
 
That made me thinking, there may be a way to make even more effective cosmetic products by making full use of artificial enzymes...  This coincided with the time when the company has reached the stage to start a new business venture.
 
In 2017, we've decided to manufacture and sell cosmetics as an expansion to our existing business portfolio.

 
Yoshitaka Okada

 
 

Yoshitaka Okada
Managing Director
Business Innovator LLC

[ Sheet Masks ]
A search for cosmetics that could perform on the skin for longer durations as well as providing effective moisturising, suppressing heat and reducing inflammation ensued.  We were finally led to the cosmetic product "Sheet Masks", which is gaining huge popularity in the past 10 years.

 
[ Non-woven fabric with artificial enzyme binding ]
We consulted Daiwabo Co., Ltd. (known as Daiwa Bounoi Co., Ltd. previously), which holds patents for artificial enzymes, which they've advised us that artificial enzymes are more stable when bound to non-woven fabrics than to liquids. Daiwabo already had a non-woven fabric bound with artificial enzyme called 'Allercatcher' which was been used in machinery filters and other products applications for which they already acquired the patent for.
Applying this non-woven fabric technology, we commenced our trial production of "functional non-woven fabrics for cosmetics", which post-binds artificial enzymes to existing non-woven fabrics.
 
There were many hurdles to overcome.
 
Firstly, it was difficult to find a facility that manufactures functional non-woven fabric cosmetics that could bind artificial enzymes. Since artificial enzymes have an unique pigment (blue to green), the white non-woven fabric will turn blue when the artificial enzyme is bound, but it was hard to find a facility to carry out this procedure.  Specialist equipment and skills are paramount, making choices even more difficult.
 
Then, the next obstacle was to find another facility who can have the finished non-woven fabric cut to shape. Intense amount of dust particles are generated when non-woven fabrics are cut.  Moreover, a thorough cleaning of the equipment becomes vital each time, since the dust particles of the artificial enzyme bound non-woven fabric is blue, therefore ensuring all those are well removed before any general non-woven fabric which is white can be processed.  This can put tremendous amount of pressure and load for the workshops working on intensively tight production schedules.
 
Needless to say, the cleaning down time equates to a loss. Therefore, number of processing facilities that we've talked to has turned us down at the negotiation stages.  This went on for quite sometime...
 
[ Cosmetic lotions ]
Similar scenarios were observed for the OEM manufacturers of cosmetic lotions. Many of them simply turned our proposals down on the basis that there were no precedents in developing such lotions to suit non-woven fabric bound with artificial enzymes.
 
After going through various contacts and links within the cosmetic industry, at last we came across the best OEM manufacturer.  They even managed to source and secure another facility to handle the cuttings.  At last, we've reached the stage in developing the cosmetic lotion.  This was the first time that we realised that we had taken a big step forward.
 
[ Sacran ]
It was an exciting moment being able to source an unique ingredient here in Japan called Sacran, enabling us to develop assuring cosmetic product that can be used by myself with sensitive skin as well as by my wife who has allergies.
 
[ Logo ]
The final touch was asking the calligrapher to write the single character which presents "Turquoise", at which point the product was finally completed.
 
[ Expectations ]
Product characteristics: Turquoise Premium sheet mask is a cosmetic product, not a medicine.
Since it is a cosmetic product, it does not cure or improve skin diseases and allergies.  However, I would like to share my own findings through the use of the product as part of developer's report.
I hope it could be interpreted as one individual's review.
 
We will also conduct surveys in each countries, which will updated as soon as they become available.

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